The Guidepost Co. (“Guidepost,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share your personal information when you use our websites, products, services, and when you interact with us in any other way (collectively, the “Services”).

By using the Services, you agree to the terms of this Privacy Policy and our Terms of Use. If you do not agree, please do not use our Services.

Summary: What This Policy Covers

• Marketing Opt-Ins and Communication Choices
  
• Information You Provide During the Guidepost Experience
  
• AI and Human Use of Inputs
  
• How We Store, Use, and Share Your Data
  
• Your Privacy Rights by Jurisdiction
  
• How to Contact Us
  

1. Marketing Opt-Ins

When you provide your email address or phone number on our website, through our campaigns, at local events, to access our tools or resources, etc. you are opting in to receive marketing communications from us. These communications may include updates, tips, special offers, or new product announcements.

You may opt out of these communications at any time by:

• Clicking the “unsubscribe” link in any email;
  
• Replying “STOP” to text messages; or
  
• Contacting us at support@guidepostco.com
  

2. Information You Provide During the Guidepost Experience

When you participate in the Guidepost experience, you may or may not provide personal information, including:

• Names, ages, and family member roles;
  
• Answers to reflection questions;
  
• Personal stories, memories, values, and goals;
  
• Notes and responses captured in your family session transcripts.
  

We treat this information as highly sensitive. We only use it to generate your custom Guidepost and to improve the quality of our services. We NEVER sell, license, or share your individual responses with third parties for marketing purposes.

3. Guidepost Creation Process

Our Guidepost creation process uses a combination of:

• Human review, to ensure quality and clarity;
  
• Artificial intelligence, to synthesize inputs, recognize patterns and themes in your family inputs,  and format your family’s responses into a Guidepost.
  

We only use your information to create your Guidepost. Inputs are not used to train any third-party AI systems. All inputs are processed securely, and we use privacy-focused large language models where possible. We may de-identify data (removing names or other personal details) for internal improvement purposes.

4. Information We Collect

We collect information:

• Directly from you when you use the Services;
  
• Automatically from your browser or device;
  
• From third-party services you use to log in or interact with us (e.g. Instagram, TikTok).
  

Types of Information We Collect and Why

1. Identifiers

Examples: Name, email, phone number
Use: To provide and manage your account and access to our Services

2. Family Inputs

Examples: Answers to Guidepost questions, family reflections, names and ages of family members
Use: To generate and personalize your custom Guidepost experience

3. Communications

Examples: Emails you send us, customer service chats or inquiries
Use: To respond to questions and improve support quality

4. Device Information

Examples: IP address, browser type, cookie data
Use: To improve website performance, ensure security, and personalize content

5. Payment Information

Examples: Billing details, transaction history (we do not store full credit card numbers)
Use: To process purchases securely and handle refunds or payment issues

5. How We Share Your Information

We do not sell or rent your personal information. We may share it only:

• With service providers who help us operate the Services (e.g. payment processors, hosting providers);
  
• With third parties only when required by law or to protect safety and rights;
  
• With your explicit consent, such as if you submit a story to be featured in a marketing campaign.
  
  All vendors must agree to appropriate confidentiality and data security standards.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your data from unauthorized access or disclosure. No system is 100% secure, but we strive to protect your information at all stages.

7. Retention and Deletion

We retain your Guidepost inputs and final product until:

• You request that we delete your data;
  
• Or we determine that we no longer need the information.
  

You may request deletion of your personal information at any time by emailing support@guidepostco.com

8. Your Privacy Rights by Jurisdiction

United States - California (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect and why;
• Request a copy of your information;
• Request deletion of your data;
• Opt out of sharing for advertising purposes;
• Not be discriminated against for exercising your rights.
  
• To exercise these rights, email us at support@guidepostco.com

United States - Other States (VA, CO, CT, UT, etc.)

Similar rights to California’s may apply depending on your state. We honor your rights in accordance with applicable law. Please contact us to exercise access, deletion, correction, or opt-out rights.

European Union & UK (GDPR)

If you are in the EU or UK, you have the right to:

• Access, correct, or delete your personal data;
• Withdraw consent at any time;
• Object to or restrict processing;
• Lodge a complaint with your supervisory authority.

We rely on your consent or our legitimate interest to provide services. We only transfer data outside the EU/UK with safeguards such as Standard Contractual Clauses.

9. Children’s Privacy

Our services are designed for families but are not directed at children under 13. We do not knowingly collect personal data from children without parental consent.

10. Changes to this Policy

We may update this Privacy Policy from time to time. If we make material changes, we will provide reasonable notice via email or our website.

11. Contact Us

If you have questions about this Privacy Policy or would like to exercise your privacy rights, contact us:

Email: support@guidepostco.com