At The Guidepost Co., we believe every family has a unique story waiting to be told—and that story can become a source of guidance and strength when you take the time to identify what uniquely matters to you.

We're Ashley Steele and Beth Ann Valavanis - best friends since middle school, mothers, and entrepreneurs. We created The Guidepost Co. because we recognized a shared longing for clarity and connection within our own families and communities - a sentiment we've heard over and over from modern families. Our hope is to give every family an approachable way to pause, reflect, and define their own path—so you can move forward with intention, confidence, and unity.

From our family to yours, welcome. We’re here to help you cultivate a home life where shared values shine, guiding you toward stronger relationships, confident decisions, and a sense of unity that lasts—no matter how busy life gets.